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Butterworth-Heinemann
Отрасли: Printing & publishing
Number of terms: 4475
Number of blossaries: 0
Company Profile:
Knowledge and feelings – both positive and negative – towards a subject.
Industry:Advertising
The physical or emotional qualities which a product or service possesses .
Industry:Advertising
The number of individuals reached by an advertising medium
Industry:Advertising
A model of personal selling subsequently used to explain the process of advertising.
Industry:Advertising
The process of arousing the interest of an individual in some activity.
Industry:Advertising
A statement of the broad goals which the advertising is designed to achieve.
Industry:Advertising
The establishment of a sequence of events relating to the intended activity.
Industry:Advertising
The specific tasks which advertising is designed to fulfil.
Industry:Advertising
The person within a company or organization who is responsible for the development and co-ordination of advertising activities.
Industry:Advertising
The development of a series of advertisements placed in one or more media in order to communicate a proposition to a designated target audience.
Industry:Advertising