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1255 Terms

Created by: federica.masante

Number of Blossarys: 31

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There are no ideologically 'neutral' sign systems: signs function to persuade as well as to refer. Modern semiotic theory is often allied with a Marxist approach which stresses the role of ideology. ...

Domain: Language; Отрасль/сфера деятельности: General language

One of the types of interpretative codes, notably, the 'isms', such as: individualism, capitalism, liberalism, conservatism, feminism, materialism, consumerism and populism.

Domain: Language; Отрасль/сфера деятельности: General language

A philosophical (specifically epistemological) stance on 'what is real?' in which, in its extreme form, it is argued that reality is purely subjective and is constructed in our use of signs. ...

Domain: Language; Отрасль/сфера деятельности: General language

This is a term often used to refer to the roles in which readers of a text are 'positioned' as subjects through the use of particular modes of address. For Eco this term is not intended to suggest ...

Domain: Language; Отрасль/сфера деятельности: General language

A mode in which the signifier is perceived as resembling or imitating the signified (recognizably looking, sounding, feeling, tasting or smelling like it) - being similar in possessing some of its ...

Domain: Language; Отрасль/сфера деятельности: General language

Historical context. Insofar as structuralist semiotics tends to focus on synchronic rather than diachronic analysis, critics have argued that it is ahistorical - that it ignores process and ...

Domain: Language; Отрасль/сфера деятельности: General language

Hermes was the Greek god who delivered and interpreted messages. The term hermeneutics is often used to refer to the interpretation of texts. Guiraud uses it to refer to a relatively open, loose and ...

Domain: Language; Отрасль/сфера деятельности: General language

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