Blossary – Brand Management

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The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers.

Категория: Business

17 Terms

Created by: dnatalia

Number of Blossarys: 60

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ブランドパリティ

どのように類似のメジャーまたは同じカテゴリー別の異なるブランドの知覚をします。ブランドパリティは広く 1 つのカテゴリから別異なります。それは例えば、ガソリン高: (BBDO 調査）の回答者の約 80 ％はブランドの間の違いを見ない。対照的に、車のブランドのパリティが低い：回答者の約 25 ％だとする 1 つ別のと同じくらい。 ...

Imagen de marca

Básicamente es la impresión de que los clientes tienen acerca de la marca (o los productos o la empresa). Imagen de marca puede ser construida a través de publicidad, mantenimiento de los productos ...

Brand Image

Basically is the impression that the customers have about the brand (or the products or the company). Brand image can be built through advertising, maintaining the products' quality, maintaing ...

Brand Licensing

Licensing means give other people to use the company brand, but that person has to pay certain amount (leasing fee or royalty) in exchange for the brand image. For example: McDonald, KFC, ...

אישיות המותג

משהו שאליו הצרכן יכול להזדהות, המותג יעילה יגדיל את ההון העצמי שלה המותג על ידי בעל מערך עקבי של תכונות. זה הוסיף ערך מותג רווחים, מלבד יתרונות פונקציונליים. ...

Brand Parity

A measure of how similar, or different, different brands in the same category are perceived to be. Brand parity varies widely from one category to another. It is high for petrol, for example: about ...

Brand Strategy

A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand's vision and driven by the principles of differentiation and ...