Segmentacija

Segmentacija

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

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Отрасль/сфера деятельности: Реклама
Категория: Маркетинговая коммуникация
Company: Butterworth-Heinemann
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segmentacija

Биология; Зоология

In many animals, the body is divided into repeated subunits called segments, such as those in centipedes, insects, and annelids. Segmentation is the state of having or developing ...

Beneficijska segmentacija

Реклама; Маркетинговая коммуникация

A grouping of consumers based on the specific benefits they desire from a product.

Geografska segmentacija

Реклама; Маркетинговая коммуникация

The identification of market or audience segments based solely on geographic factors.

Segmentacija tržišta

Реклама; Маркетинговая коммуникация

The means by which the characteristics of homogeneous groups of consumers can be determined.

Segmentacija tržišta

Реклама;

Breaking a market in smaller segments and using different marketing mixes to better fit the needs of each segment's more specific needs and wants.

Provizija

Реклама; Маркетинговая коммуникация

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Реклама; Маркетинговая коммуникация

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Реклама; Маркетинговая коммуникация

The number of issues of a media title that are sold.

Emitovanje

Реклама; Маркетинговая коммуникация

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Реклама; Маркетинговая коммуникация

The promotion of its products or services by one company to another.

Lojalnos brendu

Реклама; Маркетинговая коммуникация

A measurement of the extent to which consumers are committed to a particular brand.

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Muslim holiday that marks the end of Ramadan, Muslims are not only celebrating the end of fasting, but thanking GOD for the help and strength that he ...