7 TermsHome > Terms > English, UK (UE) > continuity
continuity
The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52 weeks.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Billboard advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Industry/Domain: History Category: World history
Madras
Indian seaport on the Bay of Bengal. England built a base there in 1639–40, from which the East India Company extended its control of the region ...
Contributor
Featured blossaries
Browers Terms By Category
- Alcohol & Hydroxybenzene & Ether(29)
- Pigments(13)
- Organic acids(4)
- Intermediates(1)
Organic chemicals(47) Terms
- Hair salons(194)
- Laundry facilities(15)
- Vetinary care(12)
- Death care products(3)
- Gyms(1)
- Portrait photography(1)
Consumer services(226) Terms
- Body language(129)
- Corporate communications(66)
- Oral communication(29)
- Technical writing(13)
- Postal communication(8)
- Written communication(6)
Communication(251) Terms
- Gardening(1753)
- Outdoor decorations(23)
- Patio & lawn(6)
- Gardening devices(6)
- BBQ(1)
- Gardening supplies(1)
Garden(1790) Terms
- Meteorology(9063)
- General weather(899)
- Atmospheric chemistry(558)
- Wind(46)
- Clouds(40)
- Storms(37)