Home > Blossary: Branding Terms
A Blossary containing some important branding related terms!

Category: Business

26 Terms

Created by: Sarah Marks

Number of Blossarys: 1

My Terms
Collected Terms
English (EN)
Compare Language

Ensuring that all products in a particular brand range have a consistent name, visual identity and, ideally, positioning across a number of geographic or product/service markets.

Domain: Marketing; Category: Advertising Collected Term

Leveraging the values of the brand to take the brand into new markets/sectors.

Domain: Marketing; Category: Advertising Collected Term

The means by which a brand is created in the mind of a stakeholder. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled ...

Domain: Marketing; Category: Advertising Collected Term

The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings ...

Domain: Marketing; Category: Advertising Collected Term

How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system: monolithic, where the corporate name is used on all products and ...

Domain: Marketing; Category: Advertising Collected Term

Member comments


( You can type up to 200 characters )

Post  
Other Business Blossarys

HP Printer Driver Download 123.hp.com/setup ...

Category: Business

By: downloadprinter

Sexpuppen sind ein Objekt, mit dem psychische ...

Category: Business

By: mylovedoll

In den letzten Jahren haben Sexpuppen ...

Category: Business

By: mylovedoll

Lifts Metabolism Supercharged digestion gives ...

Category: Business

By: danielcreightoni