Home > Blossary: Branding Terms
A Blossary containing some important branding related terms!

Category: Business

26 Terms

Created by: Sarah Marks

Number of Blossarys: 1

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The use of two or more brand names in support of a new product, service or venture.

Domain: Marketing; Category: Advertising Collected Term

Selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in an attractive, meaningful and compelling way.

Domain: Marketing; Category: Advertising Collected Term

A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence.“Value” has different interpretations: from a marketing ...

Domain: Marketing; Category: Advertising Collected Term

The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning involves the careful ...

Domain: Marketing; Category: Advertising Collected Term

Practically this involves managing the tangible and intangible aspects of the brand. For product brands the tangibles are the product itself, the packaging, the price, etc. For service brands (see ...

Domain: Marketing; Category: Advertising Collected Term

The customer’s net “out-take” from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; for ...

Domain: Marketing; Category: Advertising Collected Term

The outward expression of the brand, including its name and visual appearance. The brand’s identity is its fundamental means of consumer recognition and symbolizes the brand’s differentiation from ...

Domain: Marketing; Category: Advertising Collected Term

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